The Newborn Channel’s website is being updated and redesigned to improve usefulness to you and your new parents. The update will “go live” and replace our current website in February. Until then, we invite you to visit the new site as it is being finalized and give us your feedback.

Visit us at http://beta.thenewbornchannel.com and call or email your comments using the information at the end of this newsletter.



Want to use programming and promote the Newborn Channel for your patients during prenatal classes and hospital tours prior to admission? Acting on an input from maternity educators, The Newborn Channel now offers a smart phone application which is free to your patients as part of your hospital’s subscription entitlement.

Want to see for yourself? To get connected, use your phone and text the word NEWBORN to 443443. You will receive back a link to the application. Just click the link to get started. There is no charge from The Newborn Channel to you or your patients for this, but please remember that (as with all such apps) individual phone plans determine whether any text or data costs will be incurred.

There is information for patients on how to access the new app inside current Newborn Channel Guides. Additionally, look for small flyers in the boxes containing Newborn Channel schedules. The flyers promote the new app and the availability of our programming on demand at www.newbornchannelonline.com which you can hand out to prospective parents before or during their hospital stay.

  • During hospital tours
  • At pre-natal classes
  • Any other way which helps you

Thanks to your participation as a Newborn Channel subscriber, your patients can begin watching programs before they arrive at your hospital to deliver, during their post-partum stay, or even post-discharge. The App includes programs on breastfeeding, newborn care, car seat safety, immunizations, post-partum depression, and more!

Hint: If you like the flyers for patients and want to continue receiving them, let us know. Your feedback will help us decide whether this item is valued enough to merit continued distribution.



We thought you might like a couple examples of how other hospitals are promoting on-demand use of Newborn Channel programs to their patients on their hospital web sites:

Pinnacle Health in Harrisburg, Pennsylvania links to the Newborn Channel through its Women’s Health website. Click here for example.

Willis-Knighton Health System in Shreveport, Louisiana and Monroe Regional Medical Center in Ocala, Florida. Click here for example.




The Newborn Channel not only features baby care programs, but many programs designed to help keep Mom healthy and adjust to her new role. Don’t miss these great programs specifically developed for Moms -

  • Back in Shape and Yoga for Moms and Their Babies provides important tips on how to begin exercising after giving birth. It also discusses how Mom and Baby can bond during physical exercise.
  • Childcare and Your Baby and Juggling Your Work and Family provides valuable tips on how to work with your child care provider to give your child the quality of care you want and provide you the peace of mind you need.
  • There are also programs on postpartum and baby blues care for Mom.

Encourage your patients to watch Down There Care, Recovery from C-Section, Coping with the Baby Blues, and Postpartum Depression.

Make sure your Mom’s leave the hospital with a good understanding of not only how to care for baby, but for themselves.



  • Baby Orajel Naturals
  • ERGOBaby Carriers
  • JC Penney Portrait Studios
  • Johnson’s Baby Lotion
  • Johnson’s Head-to-Toe Baby Wash


FEATURED PROGRAMS

A Mother's Gift

This new program includes breastfeeding essentials Moms need to know. Moms will learn how breastfeeding benefits them and baby, why breastfeeding should begin immediately after birth, the importance of skin-to-skin contact, how to understand baby’s feeding cues and feeding on demand, the value of rooming in, and how to continue breastfeeding when Mom goes back to work.

Safe Sleep for Your Baby

Joan Lunden hosts this important program that provides the latest on crib safety and safe sleep. Make sure your patients tune in for this important information.

Updated Programs

  • "Infant and Child Safety in the Home"
  • "Keeping Baby Safe"
  • "Sweet Dreams"
  • "Top 10 Things to Get Baby Off to Sleep"
  • "Newborn Care"
  • "Diapering 101"
  • "Bath Time"
 Visit our other web site for more health information:

©2011 Interactivation Health Networks d/b/a The Wellness Network . All Rights Reserved.
This Newborn Channel service area is designed for educational purposes only. You should not rely on this information as a substitute for personal medical attention, diagnosis or hands-on treatment. If you are concerned about your health or that of a child, please consult your family's health provider immediately.